Phlex sells the ‘Edge’ device, the ultimate swimming fitness tracker designed by Olympic swimmers and coaches for all types of swimmers. Our team worked with the Phlex team to develop the full Phlex digital platform, encompassing the swimmer-facing iOS & Android mobile applications which pair via bluetooth to the Edge device as well as the web-based coaching platform that allows coaches to view fitness data from all of the swimmers on their team. The mobile app displays all of the swimmer’s historical workout data including beautiful charts and detailed set breakdowns, allows users to take notes for each workout, complete distance challenges, and access a library of recommended workouts. The app also integrates with Google Fit, HealthKit, and Strava.